AutoBidMaster

I started with AutoBidMaster as a copywriter and shifted over to a combination of copywriting and content management. The problem was a lack of social media engagement and compelling copy. I shifted the brand voice over, targeting the largest demographic they reached: 24-45 year old dudes that like cars. So, we restructured the brand voice to present itself as a company that didn’t take itself too seriously: we just like cool cars and spend a lot of time in the garage. Like you.

I developed a pretty modest social media budget, along with targeted ad campaigns. Paid membership registrations went from $300-400 a month to north of $8k.