SmartBug Media
This was the beginning of a seven email flow. Hit the thumbnail for the whole journey.
I joined the team at Worth eCommerce to help businesses of all sizes develop effective email flows and campaigns. Shortly after I joined, we were acquired by SmartBug Media (2021 HubSpot Partner of the Year, woo)!
We developed flows to guide customers through their entire journey, triggered by specific events to drive conversion. Comprehensive campaign calendars were used to deliver time sensitive (and often evergreen, reusable) content to keep lists warm and engagement high. We incorporated SMS marketing as well, and multiple campaigns generated six figures of revenue in one shot. From sophisticated to tongue-in-cheek, I found myself changing voices as often as 10 times a day, and I loved the challenge. I got to write a blog about stuff I didn’t know about at all, too.
From concept to conversion, we had all the bases covered.
Open rates nearing 70%, and 30k revenue over two campaigns. This was massive for our client—and a phenomenally successful sale with a minimum spend threshold.
