During a team building exercise, copywriter/designer pairs were given briefs to create a fizzy beverage for a particular demographic. Our target audience…
Sportsball Obsessed
20-30
They like all the balls.
Their team is their LIFE.
Health conscious
We started with honing in on a specific sport rather than focusing on sports as a whole. From there, brainstorming catchy flavor names that were associated with basketball. After landing on the name Lemon Lime Layup – I came up with the tagline. From there, I sat in while my partner designed the ad – offering thoughts and suggestions. This was all done in under an hour.
from swish to kshhhhhhhhhhhhhhh.
Designer: Tyler Spencer
// Unhinged Nonsense on LinkedIn
The bigger the crisis, the more sardonic the humor becomes.
I was part of a workforce reduction in October of 2024, so I started making random posts on LinkedIn to try to grab anyone’s attention that I could.
