The Hemp Haus

This was a particularly interesting challenge. This client had a rapid-fire request to create popups and flows to drive subscriptions and conversion for their 4/20 sale.

The funnel put them through a series of emails to generate interest, keep them engaged, and ultimately: get them super, super high. Since folks can often find themselves forgetful on the holiday itself, I included a lower discount post-holiday to capture missed revenue while making sure customers who were otherwise occupied didn’t miss out.

It started with the popup up there and went through a series of seven emails. With less than a week from request to delivery, this campaign generated over $12k in revenue… to a cold list. Click any thumbnail to see the entire email.

#1
Subject: Welcome to The Hemp Haus 🌿
Preheader: Settle in with 10% off your first purchase.

#2
Subject: Are You 4/20 Ready Already? 😮‍💨
Preheader: We’ve got something HUGE coming your way.

#3
Subject: The Best Day of the Year Is Almost Here! 🥳
Preheader: How excited are you {{ first_name|title|default:'now' }}?

#4
Subject: 🌱 The 4/20 Sale Is Officially On! 🌱
Preheader: 42% off e v e r y t h i n g!

#5
Subject: Take a Break, Stock Back Up, and Get Back To It! 😶‍🌫️
Preheader: 5 hours left to save 42%!

#6
Subject: Did You Miss the Sale?
Preheader: We’ve got you covered.

#7
Subject: 🚨 Only 5 hours left for 15% off 🚨
Preheader: Smoke to your heart’s content 😮‍💨