Brake Free Tech

Brake Free is a smart motorcycle helmet brake light that uses a patented algorithm, along with an accelerometer and gyrometer, to detect braking of any variety. As a center high-mounted stop lamp, Brake Free improves motorcyclists’ visibility on the road by positioning a brake light at drivers’ eye level.

I joined Brake Free to create SEO-rich blog content, manage their social media, and spearhead their email marketing and SMS efforts. I beat the previous year’s Black Friday revenue by $100K—after I had replaced an email marketing agency on my own.